The United Way of Genesee County kicked off its 2014 campaign at an event at the new Flint Farmer's Market. Jaime Gaskin, United Way of Genesee County CEO, said the goal of this year's fundraising campaign is to reach 50,000 people in need and have a $9 million impact in the community. Gaskin also spoke about the organization's relocation to new offices in the First Merit building at Court and Saginaw Streets, a move he said will save them money. Hear the full interview with Gaskin below: