SNL Tries to ‘Boycott’ Trump in First Snapchat Series
It was back in August we first learned that NBC would experiment with a few Snapchat additions to its most viral shows, and you’ve had at least four months to figure out what that means. Nonetheless, SNL is venturing into Snapchat content with its new Boycott series, as cast members try to get away from the Trump brand.
Via Deadline, SNL made available their first Snapchat shows just one day ahead of Alec Baldwin’s presumably Trump-y SNL return. The short series stars Bobby Moynihan, Aidy Bryant and Beck Bennett as they try to rid themselves of brands associated with Donald Trump, only to find the prospect surprisingly difficult.
Boycott is written by SNL co-head writers Chris Kelly and Sarah Schneider, along with Bryant, and directed by Paul Briganti with SNL’s Film Unit. The series is one of several NBC efforts to branch into Snapchat, following similar expansions for E! News, The Voice and The Tonight Show Starring Jimmy Fallon.
In the meantime, check out Alec Baldwin’s latest promos below, and get to chattin’ about those snaps. That’s how this works, right?
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