Michigan’s Massive Cereal Fest Celebrates 69 Years

If you're a kid, or a kid-at-heart, there's nothing like a bowl of cereal to start the day or to snack on literally anytime. Whether it's the nostalgia of watching Saturday Morning Cartoons or those rare days when we got to have cereal for dinner, we fell in love with our cereal and the characters that represent them.

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The fact that the cereal industry started right here in Michigan makes it even sweeter. In fact, there is a huge celebration that has been around for more than almost 70 years!

Two Mega-Corporations Team Up To Celebrate Cereal

It's rare for two mega-companies to team up for just about anything. But when it comes to the origins of cereal here in Michigan, it's nice to see corporations play together and create a fun and memorable experience for everyone to celebrate and enjoy.

READ MORE: End of an Era in Battle Creek as Kellogg's Now Two Companies

Despite being based in Battle Creek, both Kellogg's and Post set aside their competitive battle to enjoy, and let their fans and consumers, celebrate this Michigan product that has been a 'part of a balanced breakfast' for as long as anyone can remember.

What is the Battle Creek Cereal Festival?

Starting in 1956, the Battle Creek Cereal Festival celebrates our beloved cereals and their beloved mascots. So many of our favorites will once again be there this year, from Toucan Sam and Sugar Bear, to Tony the Tiger, Snap, Crackle, and even Pop! Many others have been seen in the past, including Fred, Barney and Dino from Post's Pebbles brand.

This year, the event happens in June with the parade through downtown on Friday the 13th at 6:30pm, then the festival runs all day on on Saturday the 14th. You can link up to their Facebook page by clicking here.