End Of An Era? Big Change Coming To Perani’s Hockey World In Flint

Perani’s Hockey World in Flint is changing, and it’s a pretty big deal for local hockey players.

Pure Hockey just announced it’s buying Perani's Hockey World, which means all 22 locations, including the one in Flint, are eventually getting rebranded. When it’s all said and done, Pure Hockey will have more than 110 stores nationwide.

The reason this matters…around here, Perani’s isn’t just a store. It’s been part of the local hockey scene for decades.

See Also: Is Amazon Planning a Fulfillment Center in Flint?

What Does the Perani’s Hockey World Sale Mean for Michigan?

Here’s the part people care about the most…

According to PR Newswire, the same staff is sticking around; they're not going anywhere, so you shouldn’t walk in one day and feel like you’re in some random big box store with people who don’t know the difference between a Bauer and a CCM stick.

They’re also promising awesome upgrades. More gear, better inventory, and expanded services like skate fitting, sharpening, and profiling. Basically, the same stuff Perani’s already did…just on a bigger scale. So, that's definitely a positive.

Will Anything Actually Change at the Flint Perani’s Location?

Perani’s has been around since 1976 and started right here in Flint, so yeah, there’s definitely some nostalgia tied to this one. A lot of people grew up getting their first skates or gear there.

The best part? This isn’t a closure story. It’s more of a “new name on the building” situation…just an evolution of the brand.

When Will Perani’s Stores Rebrand to Pure Hockey?

This isn’t something coming down the road…it’s already happening. The Flint location has already changed its sign.

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We’ll see how it feels as this rolls out, but if they keep that local vibe, most people aren’t going to have much to complain about.

The hardest part of all this is seeing the Perani’s name go away. When you think about it, that’s kind of sad.