...and nobody noticed until he made his way back down.

31-year-old Luke Heney was arrested on Saturday after he climbed to the top of the Canadian side of the Ambassador Bridge, hung a banner for his band...and climbed down. Yes, you read that correctly: nobody noticed until he was about 100 feet from the bottom.

A construction worker saw him and called the police; he was charged with public mischief, fined and ordered to appear in court.

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Die courageous or live a coward? A message to anyone out there with an insane idea or a crazy dream. Fucking Do It.

A post shared by 1 9 8 8 (@1988music) on

He's part of a band called 1988 and says that, three months ago, he came up with the crazy idea to climb the bridge and hang his band's banner for the release of their newest single.

10 points for creativity, pal.

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