Contact Us

Survey of Coffee Drinkers Will Jolt Your System


Nothing is certain except death and taxes…and our need for coffee.

A new Zagat survey of 1,700 coffee drinkers has found that people who gulp down some joe each day tend to enjoy 2.2 cups daily.

But that’s merely the beginning on what this study uncovered:


Eighty-three percent of respondents drink coffee each day, while 12% admit to downing it a few times a week. Only 2% say they drink it a few times a month and 1% say a few times a year gets the job done for them.


At what point does a regular coffee start affecting our bottom line and cost too much? The average price was $3.52. That number shoots up to $4.86 when it’s made by a barista. And while the economy has gone south in recent years, one area we don’t seem willing to cut back is on coffee. That’s because 65% of people said their coffee drinking habits did not change due to the economy.


You know how some people say they need their morning coffee? Well, they might be in the minority. A total of 58% said they can stop drinking coffee, while 42% said they can’t. And when in life do people start savoring this drink? The most popular time was during the teenage years, with 44% saying they began experiencing the joy of brewed beans between the ages of 15 and 19.


Fifty-five percent prefer hot coffee over iced and 31% say their hot coffee beverage of choice is just plain ol’ coffee, ahead of the 18% who chose latte. And we like to keep it simple – 53% said they don’t add any sweetener to their java.


There is obviously no shortage of places to get coffee, but the most popular place to buy it is in a neighborhood shop, with 38% claiming they like getting it at one of these establishments. How long should you stay before it starts looking weird that you’re hanging out too long? Fifteen minutes topped all answers, with 37% saying that’s fine, although it’s bad news for anyone who holes up in a Starbucks with dreams of writing the perfect screenplay.


Best of WFNT

Recommended for You

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Please solve this simple math problem to prove that you are a real person.

Sign up for WFNT Treasure Trove quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive WFNT Treasure Trove contests, events, coupons, presales, and much more delivered to you for FREE.