On Wednesday, the Genesee Regional Chamber of Commerce announced it has changed its name to Flint & Genesee Chamber of Commerce (FGCC). According to a news release, the name change is part of a larger rebranding effort to market Flint and Genesee as a desirable destination and better reflects the communities that the Chamber represents.

Tim Herman, CEO of the Chamber, made the new identity announcement during a press conference before the Chamber's annual meeting at the Holiday Inn Gateway Center. Herman said "we have a new name and a new logo; but we're the same great business partner." He continued "as we set out to brand and market Flint and Genesee County, it's the right time for us to align our own identity."

The Chamber's name change is supported by a new mark that combines the word Flint and Genesee and includes a stylized ampersand, which effectively conveys the intrinsic link and partnership between Flint and Genesee County. According to the Chamber, the mark is also meant to reduce any ambiguity about what areas the Chamber represents.

The Chamber also unveiled a newly designed website, flintandgenesee.org, in conjunction with the new campaign. The new site features an interactive map to locate businesses across the county, a Visitors Guide for travelers looking for things to see and do, and an e-commerce portal that will offer tourists the opportunity to book Flint and Genesee hotel stays online. The site also includes an event registration and payment tool, and is mobile and tablet friendly.

The Flint and Genesee Chamber of Commerce's mission is to facilitate strategic partnerships to maximize economic growth. The organization has four strategic action groups: Convention & Visitor's Bureau; Economic Development; Education and Training and Member Services. The FGCC has 164 full-and part-time employees.

Here one of the radio spots below: