Genesee County Habitat for Humanity announced Monday that they received $50,000 in grants, expert consulting services and marketing tools from NeighborWorks America. According to a news release, the award is part of an effort to develop a marketing campaign for the Grand Traverse District Neighborhood. The goal of the campaign will be to highlight the neighborhood's unique assets, grow a sense of community pride and encourage more to buy homes, open businesses and invest in the neighborhood.

The Grand Traverse District Neighborhood was one of 17 communities from across the country to be selected by NeighborWorks America to participate in the second round of the Neighborhood Marketing Program. Under the program, Genesee County Habitat for Humanity will receive guidance from an expert marketing consultant and work alongside residents and community stakeholders to enhance and promote the neighborhood.

Tom Wyatt, Neighborhood Outreach Coordinator at Genesee County Habitat for Humanity, said he was thrilled that the Grand Traverse Neighborhood District was chosen to participate and "the neighborhood has been on an upward swing in the last 5-10 years due to its proximity to downtown Flint" and its mix of affordable historic and newer homes.

NeighborWorks America launched the Neighborhood Marketing Program in 2012 and is working with 32 organizations to create strong neighborhood brands and rebuild market demand. For more information about community stabilization by NeighborWorks America click here. For more on Genesee County Habitat for Humanity, click here.