When ‘Prometheus‘ opened big last month, there was the usual “Ah, so R-rated movies can perform well at the box office!” discussion that tends to happen every year or so. Well, that has nothing on this weekend, which found two R-rated movies topping the box office. And it’s not like ‘Ted‘ and ‘Magic Mike‘ just did okay either…both films opened big, blowing away expectations and leading the charge in one of the most interesting box office weekends of the summer so far.
When it comes to winning big at the box office, never bet against Pixar. ‘Brave‘ is not only the acclaimed animation studio’s thirteenth film, it is their thirteenth film to open at number one at the box office. It’s a track record that just about everyone else in Hollywood would kill for.
It’s difficult to imagine two more different films going head-to-head at the box office. However, by appealing to completely different audiences, ‘Madagascar 3: Europe’s Most Wanted‘ and ‘Prometheus‘ both managed to emerge from the weekend as big winners, making this the first weekend in months where two new major releases opened strong.
The box office can be a funny thing. Last weekend, ‘Men in Black 3‘ made $55 million and was considered a disappointment. This weekend, ‘Snow White and the Huntsman‘ pulled in $56 million and it’s considered a roaring success. As bizarre as that sounds, it all makes sense when you look at the details.
‘Battleship‘ was supposed to be the film that nudged ‘The Avengers‘ out of the number one spot at the box office, but instead you can just go ahead and insert your own “You sank my battleship!” joke here. ‘The Avengers’ didn’t cling to the top spot for the third week in a row, it dominated the top spot for the third week in a row, taking in another $55 million for a grand domestic total of $457 million.
Poor Barnabas Collins never stood a chance. Tim Burton’s ‘Dark Shadows‘ found itself clobbered to death over the weekend courtesy of Earth’s Mightiest Heroes, who rode a perfect cocktail of hype and stellar word-of-mouth to an unprecedented second weekend. It’s no longer a question of whether or not ‘The Avengers‘ will be one of the biggest movies of all time, mainly because it already is one of the biggest movies of all time: after only nineteen days, it’s crossed the $1 billion mark. The question we should be pondering now is whether or not it will become the biggest movie of all time.
We knew it was going to make a lot of money. We knew there was a possibility that it would break box office records. What we didn’t know was that ‘The Avengers’ wasn’t just going to break the record for biggest box office opening of all time — it was going to smash it. Obliterate it. Pulverize it. Treat it like the Hulk treats puny human architecture. In three days, ‘The Avengers‘ took in over $200 million at the domestic box office.
Normally, the Weekend Box Office Report tends to shy away from covering the international box office. However, we’re making an exception this week, mainly because the domestic box office was hopelessly anemic and ‘The Avengers‘ opened everywhere not called the United States and took in an absolutely absurd amount of cash. Between 39 territories, Marvel’s hotly anticipated Superhero Team-Up Extravaganza earned an astonishing $178.4 million, shattering opening records across the globe.
Traditionally, the White House Correspondents Dinner is an opportunity for the President of the United States to let his guard down and become an entertainer for evening, performing a comedy routine for the crowd before taking his seat and being playfully roasted by a comedian. This year, President Barack Obama was joined by late night talk show host Jimmy Kimmel. Since this is the internet, both of their routines are online for you to see!
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