When it comes to male infidelity the stories and resources of information are plenty. Since men are stereotyped as emotionally irresponsible and unable to control their physical urges, there are countless books, studies, and discussions on why men cheat on their wives or girlfriends.
But where are all the conversations about female infidelity? Don’t they cheat too?
Are you more likely to order pizza from a place that guarantees a delivery time of a half hour, or from a place that offers delivery in 29 minutes? According to a new study in the Journal of Consumer Research, most consumers would trust the 29 minute guarantee if it comes from a trustworthy source.
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